‘Rajasthali’ is the flagship brand of the handicrafts marketing wing of The Rajasthan Small Industries Corporation Ltd. (RSIC), a Government of Rajasthan Undertaking. Committed to promoting the handicrafts of the colourful state of Rajasthan, the brand provides a marketing umbrella to the artisans to showcase their craftsmanship and sell their wares without fear of being fleeced by the middlemen. At ‘Rajasthali’ you are exposed to an extravaganza of handcrafted products such as textile, furniture, blue pottery, terracotta pottery, paintings, silver and lac jeweller, etc. among many other traditional products from various corners of the desert state. The Rajasthani craft industry is iconic to the identity of India with many of its styles reaching the international market. With every purchase you make through ‘Rajasthali’ you contribute to the development and promotion not just of Rajasthan, but also help showcase the rich heritage of our country.
Rajasthan, perhaps, prides itself on the widest range of handcrafted textiles, each one unique in terms of the process, including the natural dyes used, patterns and the colour combinations. While the tie and dye is the signature style of Rajasthan, other printing techniques such as Bagru, Sanganer and Barmeri are equally unique and popular. Similarly, while the feather weight Kota Doria sarees are ideal for summers, the Akola print tasser sarees make for graceful winter wear. The products too range from sarees to running material for suits and furnishings, bed and table linen to a variety of cushion covers, the famed Jaipuri rajais to lovely dohars, besides floor and wall decorations in embroidered and mirror work in a riot of colours and designs.
Wooden articles of Rajasthan range from the ornately carved to the absolutely simple. One can find toys, furniture, decorative articles as well day to day utility items bearing the art and individuality of the different regions of Rajasthan. Thus, the State has the distinction of a range from intricately carved Barmeri style to the exquisite metal beaten (patra) style from Udaipur, the typically traditional Shekhawati furniture and the most colourful painted or embossed Kishangarh furniture, not to forget the rich heritage of the Jodhpuri style of a wide range of wooden crafts. While the furniture items include screens, doors, traditional caskets, low tables and chairs, sofa sets, beds, dressing tables, cabinets, etc., the other wood-crafted items in the typically Rajasthani style range includes jharokhas,, photo frames, key holders, small boxes to big trunks, decorative itmes like a set of musicians, camels, elephants, birds, kawads, and several others.
Widely recognized as a traditional craft of Jaipur, though it is Turko-Persian in origin, the name 'blue pottery' comes from the eye-catching blue dye used to color the pottery. Jaipur blue pottery, made out of Egyptian paste, is glazed and low-fired without using clay - the 'dough' for the pottery is prepared by mixing quartz stone powder, powdered glass, multani mitti (Fuller's Earth), borax, soda bicarbonate gum and water. The range of items is primarily decorative, such as ashtrays, vases, coasters, small bowls, boxes for trinkets, but the jewellery made from the blue pottery beads is becoming equally popular too. The colour palette largely blue derived from the cobalt oxide, green from the copper oxide and white, now includes other non-conventional colours, such as yellow and brown, making it more colourful.